Here below are a few significant directives re: the crafting of your personal brand.
• Your personal brand provides the opportunity to explain attributes and benefits that aren’t readily apparent.
• Stand out. What makes your product or service different? In a crowded marketplace, you have got to dare to be different. Don’t come across as boring or indifferent in your word usage.
• The beginning words of your personal brand statement must be very well thought out. Remember that and choose these words very carefully.
• Know your targeted employer. Who are 'they'? What are the demographics of the population they serve. Step in their shoes( employers’ ) and get inside their minds, and speak directly to them. Find out who specifically they are( their work culture, social corporate responsibility directives, corporate directive/mission statement) before aligning your brand with them.
• Try to write the statements for your personal brand as if you're speaking to one person.
• In the accomplishments aspect of your personal brand ,be as much specific as you can. Use "26.74%" instead of "25%". Use "double your sales" instead of "increase a lot".
You also may be interested in this article: “ There Are Important Online Reputation Management Tips That You Should be Aware Of”—see this site for details. http://is.gd/aTA5q .
Remember too that your online reputation is a reflection and personification of your personal brand.
About Me
- Di Wright
- I am an ESL Instructor, Communications Specialist, Career Coach and Novice Writer specifically for your communication/ career goals, and establishing your brand. For over 11 years, I have led leadership/communication workshops (and now online sessions ) on developing leadership skills, enhancing creativity, creating a work/life balance, and many other subjects for the Toronto Board of Education, and in the non-profit and corporate sector. My approach teaches the vital importance of clear, motivational, yet caring communication. I have recently written a journaling workbook for my students/clients that contains weekly reflections with activities. It has been used by life coaches, career consultants and communications instructors. Here is the link for those who wish to learn about my journalling workbook and to purchase it.. http://tinyurl.com/serendipityjournal I’m currently working on my second workbook – a unique guidebook for traveling your career pathway. For more information about my upcoming other workbooks, email me at: d.wri3420@gmail.com
Monday, March 22, 2010
Tuesday, March 2, 2010
Tips and sites for doing R & D for your personal brand and career plan
To find a professional association for your career planning and research and development: type in Google or another search engine— but make sure the setting is programmed for Canadian content ,
Example: “ professional association + writer”..
Then, you will get a list of professional writers associations, from which you can explore job opportunities; professional development and events, trade shows, etc..
Other sites to peruse for research and development:
You can try goldbook.ca—biz search .. It is like the yellow pages…
Whois.com –enter web address.. whois.com for a “who is” search
Research workplace and business trends sites: thecareerclinic.com, working.com/resources, sbtv.com ,
o
Example: “ professional association + writer”..
Then, you will get a list of professional writers associations, from which you can explore job opportunities; professional development and events, trade shows, etc..
Other sites to peruse for research and development:
You can try goldbook.ca—biz search .. It is like the yellow pages…
Whois.com –enter web address.. whois.com for a “who is” search
Research workplace and business trends sites: thecareerclinic.com, working.com/resources, sbtv.com ,
o
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