Some Initial Tips for Developing Your Personal Brand
• Start doing research and development ( R & D) re: possible core strengths for your field/industry, then customize it according to your abilities/ strengths, talents, skills, competencies, and passions. This can be done by through various websites: Canadianbusiness.com , Forbes.com, Economist.com, Fortune.com, profit.com, itworldcanada.com, itbusiness.ca, profitmagazine.ca, BNN.ca,Businessweek.com, careerjournal.com, etc.. If possible, get an inside coach for the companies ( someone you can connect with) that you have specifically targeted from your R & D strategies.
• Find a Mentor in your field and choose one whose strength is your weakness. You can also find a person ( not a friend or family member) to become your accountability partner- someone who you can share your goals with and holds you accountable to them. An accountability partner will kick your butt when you need it, but not kick you when you’re down. :) Depending on the circumstances, this can be your Mentor.
• Write out a one-page career marketing plan and refer to it daily.. Keep it front and center.. If it is not working for you, then change/ adapt and modify it accordingly—in conjunction with your research and development, and your mentor’s and accountability partner’s feedback.
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About Me
- Di Wright
- I am an ESL Instructor, Communications Specialist, Career Coach and Novice Writer specifically for your communication/ career goals, and establishing your brand. For over 11 years, I have led leadership/communication workshops (and now online sessions ) on developing leadership skills, enhancing creativity, creating a work/life balance, and many other subjects for the Toronto Board of Education, and in the non-profit and corporate sector. My approach teaches the vital importance of clear, motivational, yet caring communication. I have recently written a journaling workbook for my students/clients that contains weekly reflections with activities. It has been used by life coaches, career consultants and communications instructors. Here is the link for those who wish to learn about my journalling workbook and to purchase it.. http://tinyurl.com/serendipityjournal I’m currently working on my second workbook – a unique guidebook for traveling your career pathway. For more information about my upcoming other workbooks, email me at: d.wri3420@gmail.com
Sunday, February 14, 2010
Tuesday, February 2, 2010
Reflections for resume content development:
1-Please note that the design of your resume always goes back to the specific goals and objective you have for it. Everything on the resume has to have a goal - a specific purpose for it being there.
2- You need to determine who your target future employers are and their demographics( chief characteristics and their specific needs) from your list. From this vantage point, you can start developing and adding to the content.
3- Once you have done this, you have to determine what do your employers care about and put that first.--- in the few quarter/half part on page one of your resume.
4- You also have to ascertain what your brand is and what are your unique selling points prior to the content development.
So, I kindly ask you what is your personal brand? What things differentiate you from the competition and drive that point home in all of your job search and career development materials .Figure out what you can offer to employers( that they need) that no one else can- this becomes your unique value proposition.
The top part of the resume is first thing the employers sees so it is a critical part of your resume development and marketing plan, and this is where your unique value proposition is introduced.
Always keep in the back of your mind.- be specific about what you are offering
Always focus on the benefit to the employer!
Focus on the CAB( Competency, Advantage, Benefit) formula.. State the competency/skill/ specialty, describe its advantage to the company and specifically outline its benefit to the customer…
Also, use "the company’s culture” words – use the language of your target employer- use their language. You will get a feel for it after doing your research and development re: the company.
2- You need to determine who your target future employers are and their demographics( chief characteristics and their specific needs) from your list. From this vantage point, you can start developing and adding to the content.
3- Once you have done this, you have to determine what do your employers care about and put that first.--- in the few quarter/half part on page one of your resume.
4- You also have to ascertain what your brand is and what are your unique selling points prior to the content development.
So, I kindly ask you what is your personal brand? What things differentiate you from the competition and drive that point home in all of your job search and career development materials .Figure out what you can offer to employers( that they need) that no one else can- this becomes your unique value proposition.
The top part of the resume is first thing the employers sees so it is a critical part of your resume development and marketing plan, and this is where your unique value proposition is introduced.
Always keep in the back of your mind.- be specific about what you are offering
Always focus on the benefit to the employer!
Focus on the CAB( Competency, Advantage, Benefit) formula.. State the competency/skill/ specialty, describe its advantage to the company and specifically outline its benefit to the customer…
Also, use "the company’s culture” words – use the language of your target employer- use their language. You will get a feel for it after doing your research and development re: the company.
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