In the 21st century, the emphasis on fair trade illustrates that companies are value-led and not market driven… They are now integrating social and economic concerns into products.
Most companies just do the basics—assess what consumers want and the levels of demand and then don’t look any further than filling those needs… This approach does not cut it anymore!
The most successful companies of this century now gear the life force of their company based on not demand, but instead are driven by internal values. , principles and believe in supporting social responsibility, such as supporting fair trade.
Like the Ben and Jerry’s ice cream icons, who were the forerunners for peace activism, rain forest conservation, and political messengers , companies are now dealing with –marketing to—such sensitive issues as climate change, politics and global warming. – the new ecosystems of business.
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About Me
- Di Wright
- I am an ESL Instructor, Communications Specialist, Career Coach and Novice Writer specifically for your communication/ career goals, and establishing your brand. For over 11 years, I have led leadership/communication workshops (and now online sessions ) on developing leadership skills, enhancing creativity, creating a work/life balance, and many other subjects for the Toronto Board of Education, and in the non-profit and corporate sector. My approach teaches the vital importance of clear, motivational, yet caring communication. I have recently written a journaling workbook for my students/clients that contains weekly reflections with activities. It has been used by life coaches, career consultants and communications instructors. Here is the link for those who wish to learn about my journalling workbook and to purchase it.. http://tinyurl.com/serendipityjournal I’m currently working on my second workbook – a unique guidebook for traveling your career pathway. For more information about my upcoming other workbooks, email me at: d.wri3420@gmail.com
Friday, May 28, 2010
Monday, May 10, 2010
Invest in Technology and Social Media
The world is flat, especially when looking at it with the perspective of using Web 2.0 and Web 3.0 for building and maintaining online communities and fostering valuable business relationships within any industry.
Recognize this fact and the world will be your oyster.
It is crucial to invest in technology, in particular specialized software that enables us to be more efficient in our competitive and ever-changing industries.
Recognize this fact and the world will be your oyster.
It is crucial to invest in technology, in particular specialized software that enables us to be more efficient in our competitive and ever-changing industries.
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