Reflections for resume content development:

1-Please note that the design of your resume always goes back to the specific goals and objective you have for it. Everything on the resume has to have a goal - a specific purpose for it being there.

2- You need to determine who your target future employers are and their demographics( chief characteristics and their specific needs) from your list. From this vantage point, you can start developing and adding to the content.

3- Once you have done this, you have to determine what do your employers care about and put that first.--- in the few quarter/half part on page one of your resume.

4- You also have to ascertain what your brand is and what are your unique selling points prior to the content development.

So, I kindly ask you what is your personal brand? What things differentiate you from the competition and drive that point home in all of your job search and career development materials .Figure out what you can offer to employers( that they need) that no one else can- this becomes your unique value proposition.

The top part of the resume is first thing the employers sees so it is a critical part of your resume development and marketing plan, and this is where your unique value proposition is introduced.

Always keep in the back of your mind.- be specific about what you are offering
Always focus on the benefit to the employer!

Focus on the CAB( Competency, Advantage, Benefit) formula.. State the competency/skill/ specialty, describe its advantage to the company and specifically outline its benefit to the customer…

Also, use "the company’s culture” words – use the language of your target employer- use their language. You will get a feel for it after doing your research and development re: the company.